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Altai Shabdan
Oct 23 min read
Get More Sales By Improving Your Writing (part 3 - Stop Waffling Around)
In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...
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Altai Shabdan
Sep 253 min read
Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)
In the last article we made sure that your content doesn't scare off your ideal prospect. If you haven't checked it out, it's here:...
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Altai Shabdan
Sep 132 min read
Get More Sales By Improving Your Writing
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...
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Altai Shabdan
Sep 94 min read
Using Retargeting To Get More Clients And Close More Sales
Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...
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Altai Shabdan
Sep 72 min read
Do You Make This Mistake In Marketing?
Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...
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Altai Shabdan
Sep 53 min read
Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...
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Altai Shabdan
Aug 313 min read
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...
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Altai Shabdan
Aug 243 min read
Three Letters That Will Magically Get You More Clients
Crafting an RSO. First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business...
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Altai Shabdan
Aug 232 min read
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...
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Altai Shabdan
Aug 212 min read
How To Write An Ad That Gets You New Clients
Here’s something I discovered after being in marketing for almost 5 years. Most ads absolutely suck at getting clients. Some ads are...
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Altai Shabdan
Aug 192 min read
Mass Marketing Doesn’t Work. Do This Instead:
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...
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Altai Shabdan
Aug 182 min read
Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...
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Altai Shabdan
Apr 193 min read
One Simple Way to Write High-Performing Ads
If you're looking for a way to make your ads more effective, attract more attention, and get more customers... this article is for you. I...
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